‘I Love Leftovers’ promotion by Love Food Hate Waste

I love leftovers logoThe average Victorian household throws away, on average, 1 in every 5 bags of food they buy.

Avoidable food waste costs households over $2,200 a year and makes up 25% of the average weekly household bin. The Love Food Hate Waste Victoria campaign, delivered by Sustainability Victoria, raises awareness and educates householders about how to reduce their food waste. It provides practical tips, recipes and advice to help households reduce the food waste they send to landfill, save on grocery bills and do their bit for the environment.

In June the ‘I Love Leftovers’ promotion was launched with a focus on helping Victorians to love their leftovers as one way to reduce their food waste. Targeting the main household grocery-buyer and cook, the promotion delivers key messages about avoiding food waste in fun and positive ways, using online and news sites and social media.

To increase the impact in the community, the campaign has developed a suite of materials to use locally to help your community reduce their food waste. Since launching, the ‘I Love Leftovers’ promotion has gained incredible momentum in the community so the campaign has been extended for councils to run the campaign locally through to the 31st September 2016.

There are plenty of ways you can get involved!

For a copy of the information guide and campaign materials go to www.lovefoodhatewaste.vic.gov.au/tookit

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